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News & Infographic: P&G’s Gain Adds Power Blast Dish Spray to Household Care Collection

Dishwashing soap features a fresh scent alongside cleaning benefits. Consumers weighed in on this new product via survey.

The latest creation from Procter & Gamble is a line extension of its popular Gain household care brand. Gain’s new, multi-patented Power Blast Dish Spray bottle brings “a new level of happiness” to the dishwashing experience due to patented spray technology, according to the company.
 
Scent-packed suds get dishes “ultra clean” while releasing the fresh scent of Gain that lingers long after dishes are done, said the company. The household cleaning product will hit retail shelves this month.

Sister brand Dawn also has a novel dish spray, as reported in a very special Happi podcast.

New Consumer Research

In a P&G commissioned 'State of Happiness' survey, 37% of Gain users are more likely to say good smelling dish soap aids in boosting their mood. See the infographic below for more information on the survey.



Infographic courtesy of P&G/Gain






 

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